The Loom Video Pitch Playbook: 10-15 Personalized Videos a Day

Why Video Changes Everything

A text DM competes with every other text DM in the artist's requests folder. A video does not compete with anything — because almost nobody sends one. BigAntar's rule is simple: record a screen capture with your face visible, and in five minutes mention specific things about the artist's music — a lyric you liked, a flow switch, a production element.

That specificity is the entire game. It proves you listened. It filters out unserious artists. And it positions you as a producer who pays attention — which is exactly what a serious artist is looking for.

The 45-60 Second Structure

You do not need five minutes to start. For most producers, 45-60 seconds is the sweet spot for a first pitch:

1. Call them by name — "What's good, [Artist]?" A personal open beats a scripted one.
2. Reference something specific — one lyric, one production element, one moment that caught you. Do not say "your music is fire." Say "that second verse when the beat drops out and the vocal doubles — that's the moment."
3. Show the gap — name the one thing that would take the record further (mix clarity, arrangement, a better bridge). This proves you bring value, not just compliments.
4. Make the ask small — "I'd love to hop on a quick call and show you a couple of ideas." A call is a small commitment. That is the point.
5. Close with your name — clear, confident, no mumbling.

Keep it tight. If your pitch takes three minutes, you are rambling. Cut it.

Screen + Face: The Loom Setup

The highest-converting version shows both: your screen (the DAW, the beat, the reference track) and your face in a corner bubble. This is the "Loom style" artists recognize — it feels like a real studio walkthrough instead of a cold sales video.

SoundLeads' Video Pitch Studio records exactly this in the browser: screen + camera bubble, a teleprompter with your AI-generated script (so you never blank mid-pitch), countdown, pause/resume, and a shareable pitch page with a booking button. You can try it from the dashboard.

The Daily Volume That Compounds

Send 10-15 of these per day. Not 100. Not "when you feel like it." Ten to fifteen, every day, tracked. BigAntar's daily non-negotiables put the full block at three hours: find 50 artists, log them, reach out, follow up.

The math is straightforward: 12 videos a day × 30 days = 360 personalized pitches a month. At even a 15% reply rate, that is ~54 real conversations — more than most producers get in a year of random DMs.

The Script Problem (and the Fix)

Most producers skip video pitches because writing a personalized script for every artist is slow. Two fixes:

• Use a template with variable slots. Name, specific reference, gap, ask. Your AI-generated pitch in SoundLeads already produces this from the artist's Spotify data.
• Use the teleprompter. A script you do not have to memorize is a script you actually use. The Studio scrolls it at your pace, near the camera lens, so you keep eye contact.

The Follow-Up

A video that gets no reply is not dead — it is pending. The cadence is 7 touches across 20 days: like a post, send a beat they would like, share a testimonial, check in on their project. Each touch adds value. Never send the same pitch twice.

Track everything the way BigAntar's spreadsheet does: date of first outreach, Call 1 booked, Call 1 notes, objection, follow-up schedule, amount collected. SoundLeads' pipeline CRM mirrors that spreadsheet — and the Today panel keeps your daily volume honest.

Start Today

1. Pick 10 artists you genuinely rate. Not random — real fits.
2. Record one video each. 60 seconds. Specific reference. Small ask.
3. Send them from your own channels.
4. Log the outreach and set the follow-up.
5. Repeat tomorrow.

The producers who win are not the ones with the best beats. They are the ones who show up daily with the most personal version of their pitch.